Recovering
from a Social Media setback
“Technology is a useful servant but a dangerous master.”
~ Christian Lous Lange
With the
immediate and very public features that are involved with social media,
companies are becoming more aware of the possibility of errors. Social media
implementation is essential for a business or organization to grow but can also
be an easy outlet for errors and missteps to occur. Understand how to recover
from a possible social media setback.
Sometimes
it’s not always the initial social media post that is causing a negative
frenzy but can be the reaction delivered in response. When a social media
setback occurs, take a moment to let the hype slow down. Strategize an
appropriate thoughtful response that shows careful professionalism in this type
of situation.
It’s
important to understand for your reputation to recover, you must accept the
responsibility of the mistake. Acting like nothing happened without addressing
the situation will only hurt your company’s reputation in the end.
In any
crisis, it’s important to have a companywide crisis communication plan in
place. Create a multi-step plan which lays out the foundation on how to respond
to a social media setback that follows the company’s image and mission.
Not all
social media mistakes can be solved quickly. With appropriate attention and
care, most errors can be handled to minimize the damage and move on to a more
positive future.
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results
