Smarter CEOs Plan

Smarter CEOs Plan

“Discipline is the bridge between goals and accomplishments.”

~Jim Rohn, American Businessman

In order to achieve the vision you see for your company, specific goals targeted for present and future growth are necessary to continue further success. Whether you’re planning to expand your company, increase revenues, or just make the workplace a more enjoyable place to be, setting goals should be the very first step for business owners.

Finding the time to work on business goals is not always easy but, remembering what makes your business successful and what you want the future to become can make all the difference.

Start with your long-term goal plans, which are meant to take several years to accomplish. These types of goals should reflect the essence of your business motto or mission statement and should focus on what makes your business unique in your industry. Example of long-term goals include; higher customer satisfaction ratings, giving back to the community by donation or volunteering and recruiting new employees who share your vision.

Once long-term goals have been set, create short-term goals or objectives to specifically target how you will accomplish your long-term goals. Short-term goals should be the pathway to long-term growth. Have a ready plan for what needs to be done by who and when.

Bring your future goals to present day attention by focusing on the creation of both long-term and short-term goals to enrich the quality of your brand. 

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Our Never Ending Business Culture

Our Never Ending Business Culture

“Culture is simply a shared way of doing something with a passion.”

~ Brian Chesky, CEO, Airbnb

When we think of a typical business culture within an organization, we usually think of the 9-5 schedule with daily phone calls, email correspondence and occasional meetings but, what happens when our business culture needs improvements? With technology and our fast paced lifestyle, it’s no wonder business leaders look at culture as both the cause and the cure.

We can see a positive culture as the preface or introduction to your business or organization, it gives other businesses and customers the feel or character that makes your business prominent in that industry. A clear and enriching business culture should have trusted employees who take pride in their work while giving praise and encouragement to fellow co-workers.

The most critical factor in understanding your unique business culture is to recognize that cultures evolve and grow as you do significant work as a leader. A business culture isn’t something you can track and fix on the spot, cultural change happens after you’ve introduced new ideas or processes into your work place like, redesigning an outdated business program or recruiting employees that care deeply about solving daily goals.

Your workplace and its business culture are more important to future accomplishments than ever before. Learn how to create a positive and inspiring business culture to conquer the corporate world.

Kelly D. Scott

Chairman/CEO

Vistage Florida
better leaders ● decisions ● results

How to Sell Your First Impression

How to Sell Your First Impression

“To succeed in business it is necessary to make others see things as you see them.”

~ John H. Patterson, Businessman

Whether you’re looking for a new career path or determined to climb the corporate ladder in your business, marketing yourself to the right people in an effective way can make all the difference. During our day to day lives, we learn the skills to sell or promote a certain product or service to all kinds of customers but, do we know how to promote our self-image to build our careers? 

The power of future potential is more important to most companies than your past track record. Having an impressive track record is something to show off and be proud of but, it’s what you could become that will make business professionals stand up and notice you. Focus on improving your personal sales pitch by including important topics like; your future goals as an individual as well as for the company, share your values and the ways you operate to show you have the potential to go above and beyond what is needed. 

Knowing the brand is also another key factor in selling yourself. The strongest businesses know themselves, their values and purpose in their consumer’s life. Learn and promote the brand and industry to have a notable pitch that leaves the company wanting more of your ideas and thoughts. 

In this day and age when anyone can look up a person’s name on social media sites, it’s important to show that you aren’t just a profile, you are a proactive business professional looking to prove yourself. Selling yourself should make you look passionate about your work and further your career.  

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Your Mobile Device as a Decision Maker

Your Mobile Device as a Decision Maker

“It has become appallingly obvious that our technology has exceeded our humanity.”

~ Albert Einstein

Quality content is by no means anything new to the business world, but the methods in which it is being shared or viewed could be the breaking point for all businesses large and small. With mobile devices and wearable technology becoming the new means of communication, it’s not surprising that as consumers we take no more than one-twentieth of a second to decide if we want to continue to read all the data. 

When thinking about the brand or service that you are trying to sell or promote, it would be helpful to know how consumers are viewing your company. Research in 2015 showed mobile sites have taken over original desktop views in over 10 different countries including the U.S.  Mobile friendly websites will be the norm and not the exception for any businesses or organizations wanting to reach customers and grow their revenues and bottom. 

Mobile sites have not only become a valuable marketing tool but, a necessity for the future of a business. We have all become more dependent on mobile and wearable technology. With an interface generated for easy viewing of products and services, it’s no wonder the newest generations search all of their data on these devices. 

Stay ahead with digital trends in your business or organization to optimize customer satisfaction and increase annual revenues.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results