Target Social Media

Target Social Media

Understanding how to engage and attract certain groups of people on social media is a crucial part in any business or organization in this era.  Millennials and Generation Z are the first two generations to grow up with the internet as part of their daily lives and academics, giving them the ability to have access to products and services faster and more effectively than ever before. Learn how to target and harness the buying power of millennials and Generation Z with a few simple strategies.

First, know that becoming familiar and visible is one of the most important concepts when it comes to products and services. If your business is on Twitter, step up your hash tag terms to allow people to be connected to your social media. Even simple hash tags like #motivation, #CEO, and #peergroups will have your company stand out among others. In addition, if you are sharing a post on Facebook, make sure you are sharing it on Twitter, Instagram and LinkedIn as examples.

Social media is a big platform for Millennials and Generations Z in viewing new pop culture trends such as memes, they appreciate and want ads to be witty and quick. Engaging them requires honest brands that showcase not only what they see as important but will attract their peers as well. Posts should be honest but not planned, show them who you are with behind the scenes information.

The younger generations have seen the world change in multiple ways, social change and lending a helping hand is becoming a more popular trend. Allow your company to showcase all the different ways it has made an impact or a change in society. Whether it’s the way you are helping global climate change or hosting a company wide volunteering day, the younger generations value doing right in the world.

Create a marketing plan to target younger demographics on your social media sites, allowing these young generations to see and remember your brand and the ways it can impact their lives in a positive and helpful way.  

Kelly D. Scott
Chairman/CEO
Vistage Florida

better leaders ● decisions ● results

Consistency is Key

Consistency is Key

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

~ Aristotle

Staying “consistent about consistency” is not an easy thing to practice when it comes to your personal life or career. Consistency is the single most important factor in growing your business while improving upon your own brand.  If you think about it, would your business or in fact your life be successful without consistency? Simple matters of consistency are taken for granted, eating and sleeping well, coming into work the same time each day, opening the business on time in an orderly fashion and presenting a consistently positive face to the world are all matters of positive organizational skills.  

Consistency is necessary for your business to build a positive reputation. You cannot establish a good track record with clients and customers if you aren’t consistent in your product or services performance.  Typically, certain efforts fail because of a team not staying organized and on course to attain the overall goal.

Consistency is also a great habit to form as a leader of a business or organization. Don’t be surprised if your team loses interest in a business platform when you aren’t consistent in your message, agenda and goals as a leader.

In the work place, if new processes and programs are implemented to create a better functioning office environment, remember to always look at the lack of consistency as the culprit if failures are on the horizon.  

Everyone should strive for consistency, whether it be in the office, running a business or a personal improvement plan like a workout routine. Develop consistency in everything you do to create a stronger self-image while building your business.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Receive with Respect

Receive with Respect

“Respect for ourselves guides our morals, respect for others guides our manners.”

~ Laurence Sterne

To continually build on business development and personal growth, effective feedback is usually necessary. When we hear negative feedback about a project or decision that we took great pains to complete effectively, the natural reaction is to take it personally and consider it negative criticism. While feedback can be painful to hear, it is often the pathway to corrective action that can be beneficial to moving forward.  It often takes great courage to receive criticism with respect and use it as a tool for betterment.  

  

In many cases, our first instinct when responding to feedback is defensive. Train yourself to consider the true meaning of the comment and your reaction.  Feedback may help you improve yourself while refining skills and learning new methods and practices. Take a step back and truly understand the feedback so you can then analyze and plan your next step.

Personal growth often depends on face-to-face interactions with others even though this can be difficult. Instead of sitting back and allowing negative reviews to affect your progress, ask questions and clarify exactly what is expected and turn feedback into a constructive conversation. This will allow you and others critiquing you to feel more comfortable during this interaction.

Don’t let critical feedback set you back and make you feel hostile toward others. Know how to receive corrective action with respect in your professional setting.

Kelly D. Scott
Chairman/CEO
Vistage Florida

better leaders ● decisions ● results

Emotionally Intelligent Business Leaders

Emotionally Intelligent Business Leaders

“The difference between stupidity and genius is that genius has its limits.”

~ Albert Einstein

Intelligence is a quality easily claimed but, it’s important to also include emotional intelligence in your communication within the business world. Being a strong leader requires intelligence in all aspects of the business world and while having responsibility for hundreds of people, emotional intelligence is often forgotten. The capacity to be aware of and control ones’ emotions and to handle relationships with discipline, empathy and an open mind is often not natural and is a learned and practiced skill.      

Take a few simple steps to become an emotionally intelligent business leader to improve productivity, alliances and performance in your organization.

Being self-aware of certain emotions and knowing the ways to handle those emotions will help grow your emotional intelligence. Instead of reacting to a situation in the heat of an argument, emotional intelligent leaders process their thoughts and take time to respond with respect and without negativity.  

Emotional intelligent business leaders develop an empathetic side to their reactions to create a stronger workplace. Paying attention, listening and reacting in a positive way can be the simplest and greatest key to success.

To thrive in the workplace as a strong emotionally intelligent leader requires you to be self-aware of your emotions while learning to connect with others on a personal level. Evaluate your reactions and your consideration level and learn to become an emotionally intelligent business leader.

Kelly D. Scott
Chairman/CEO
Vistage Florida

better leaders ● decisions ● results