Target Social
Media
Understanding how to engage and attract certain groups of people
on social media is a crucial part in any business or organization in this era. Millennials
and Generation Z are the first two generations to grow up with the internet as
part of their daily lives and academics, giving them the ability to have access
to products and services faster and more effectively than ever
before. Learn how to target and harness the buying power of millennials
and Generation Z with a few simple strategies.
First, know that becoming familiar and visible is one of the most
important concepts when it comes to products and services. If your
business is on Twitter, step up your hash tag terms to allow people to be
connected to your social media. Even simple hash tags like #motivation, #CEO,
and #peergroups will have your company stand out among others. In addition, if
you are sharing a post on Facebook, make sure you are sharing it on Twitter,
Instagram and LinkedIn as examples.
Social media is a big platform for Millennials and Generations Z
in viewing new pop culture trends such as memes, they appreciate and want ads
to be witty and quick. Engaging them requires honest brands that showcase not
only what they see as important but will attract their peers as well. Posts
should be honest but not planned, show them who you are with behind the
scenes information.
The younger generations have seen the world change in multiple
ways, social change and lending a helping hand is becoming a more popular
trend. Allow your company to showcase all the different ways it has made an
impact or a change in society. Whether it’s the way you are helping global
climate change or hosting a company wide volunteering day, the younger
generations value doing right in the world.
Create a marketing plan to target younger demographics on your
social media sites, allowing these young
generations to see and remember your brand and the ways it can impact their
lives in a positive and helpful way.
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results
No comments:
Post a Comment