Understanding
the Value of Social Media
“It has become appallingly obvious that our technology has exceeded our
humanity.”
~Albert Einstein
We have
learned over time that the use of social media can either make or break a
business or organization. With many different social media platforms reaching
thousands and even millions of people, it’s necessary to understand the
different and most current methods to reach and connect with your audience to
increase the exposure of your business. Many businesses, it appears, can’t
quite seem to engage their audiences online for any ongoing period of time.
Learn how to balance your output to get the most from social media.
Whether
you want to post news updates or amusing video clips, understanding which
platform to post content on is crucial for getting your brand recognized
and remembered. Facebook is widely used for all types of content, with millions
of users scrolling through and reading the newsfeed. Twitter has become more
popular and is the best way to send a short concise message and is preferred
and utilized more and more.
Focusing
on attention getting content is always important when deciding what to post on
social media. Your content should create interest to your audience and give
information about your business, its history, success and future goals.
Providing this information will draw your audience in, and help create your
brand in a consistent fashion.
Social
media may seem simple to understand but there are many creative nuances that
can add value and make your business grow on all platforms. Understand your
audience and your message to accomplish your social media goals.
Kelly D. Scott
Chairman/CEOVistage Florida
better leaders ● decisions ● results
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